How to Find Unsaturated Etsy Niches to Skyrocket Your Shop’s Success

Starting a shop on Etsy can feel intimidating, especially with saturated markets dominating the platform. In her insightful video, Kate Hayes dives deep into the art of finding profitable yet unsaturated niches on Etsy. Whether you’re a new seller or struggling to grow, her proven techniques can help you carve out your space and increase visibility.

Market saturation is a common barrier for Etsy sellers, but Hayes reveals a powerful strategy: focusing on specific sub-niches rather than broad categories. Instead of competing in highly saturated markets like “animal art,” sellers can target smaller, demand-driven niches like “watercolour giraffe art prints.” This approach balances reasonable search volume with minimal competition, improving the chances of getting discovered in targeted searches.

To begin, Hayes recommends using Sales Samurai, a tool that provides search volume and competition metrics for keywords. By typing a general term like “pet” into Etsy’s search bar, you can analyse predictive phrases and filter results by low competition (e.g., under 10,000). Hayes demonstrates how sub-niches such as “custom pet portrait pop art” can lead to lucrative opportunities with over 10,000 searches but limited competition.

 

Additionally, Hayes suggests exploring related searches on Etsy and using the Sales Samurai web tool for deeper keyword analysis. For instance, phrases like “ugly dog portrait” combine high demand (21,000 searches per month) with low competition, making them perfect for niche targeting.

By targeting sub-niches, sellers align with buyers’ more specific second searches—when they’re closer to making a purchase. This strategy not only boosts your product’s discoverability but also positions your shop to meet trending demands. Hayes also highlights the importance of analysing bestseller badges and Etsy picks to validate the marketability of niche ideas.

Kate Hayes’ video offers a blueprint for Etsy sellers to thrive in competitive markets. Her practical advice and tools like Sales Samurai help demystify the process of finding unsaturated niches. Whether it’s creating a unique product or optimising keywords, the right research can skyrocket your shop’s growth.

 

Want more tips? Check out Kate’s free masterclass, The Five Pillar Etsy Success Formula, for a comprehensive guide to building a profitable Etsy business. Happy selling!