With a limited pool of online shoppers and increasing competition, platforms like Amazon and Shopify are becoming harder to crack, especially for small to mid-sized sellers. As these sellers struggle to outpace their rivals in terms of paid advertising and SEO, many are turning to new, high-engagement channels to find growth. TikTok and Instagram Reels, known for their organic reach and viral content, offer an opportunity to bypass the traditional marketing bottlenecks and reach audiences without breaking the bank.