How Smart Small Businesses Will Dominate Marketing in 2025

Feeling unsure about how to market your small business in 2025? You’re not alone.

 

The good news? Adaptation is the name of the game, and the strategies Jade Beason breaks down in her YouTube video can keep you ahead of the curve.

 

This isn’t about big budgets or complicated tech. It’s about smart, actionable steps like getting creative with user-generated content (UGC), leveraging AI for marketing plans, and hosting cost-effective events that bring real value to your audience.

 

If you’re thinking, “How do I even start?” Here’s a peek at what Jade covers.

UGC isn’t new. But the way you use it? That’s evolving.

 

Instead of hiring creators, Jade suggests incentivising your real customers to share their genuine experiences with your brand.

 

Think discount codes, exclusive offers, or even free products as rewards.

 

For example:

 

• Include a card in your packaging encouraging customers to tag your brand in their photos.

 

• Use Instagram’s upcoming collaboration carousel feature to highlight their contributions.

 

It’s a win-win. Customers feel valued, and you gain authentic content without blowing your budget.

Great ideas mean nothing without a solid plan.

 

That’s why Jade recommends using free resources like HubSpot’s marketing planner. It breaks down your strategy into manageable chunks:

 

• Map your customer personas

 

• Outline your key channels

 

• Factor in AI tools like ChatGPT for insights

 

You’ll be set to execute with clarity, not chaos.

Forget flashy influencer trips. Small-scale, intimate events are the future.

 

Think workshops, networking meetups, or exclusive product previews. These not only build stronger community ties but also generate buzz-worthy content.

 

The trick? Open it up to both customers and influencers for maximum impact.

Your audience wants to be heard. So let them weigh in.

 

Simple polls or story questions like “Which colour do you want next?” do double duty:

 

1. They help you make smarter decisions.

 

2. They show your customers that their opinions matter.

 

It’s such an easy way to build loyalty and engagement without overthinking it.

2025 is all about being tactical, not trendy.

 

If you want to dive deeper into these strategies, check out Jade Beason’s video for the full scoop.

 

 

A: UGC stands for user-generated content. Small businesses can incentivise customers to create content by offering discounts or free gifts.

 

A: People scroll for inspiration or learning, not ads. Wrapping your sales message in value keeps engagement high.

 

A: Yes! Simple events like workshops or exclusive previews are affordable and effective.