How Smart Small Businesses Will Dominate Marketing in 2025
BizBoom.ai · Dec 02, 2024
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Why 2025 Demands a New Marketing Approach
Feeling unsure about how to market your small business in 2025? You’re not alone.
The good news? Adaptation is the name of the game, and the strategies Jade Beason breaks down in her YouTube video can keep you ahead of the curve.
This isn’t about big budgets or complicated tech. It’s about smart, actionable steps like getting creative with user-generated content (UGC), leveraging AI for marketing plans, and hosting cost-effective events that bring real value to your audience.
If you’re thinking, “How do I even start?” Here’s a peek at what Jade covers.
UGC Reinvented: Beyond the Basics
UGC isn’t new. But the way you use it? That’s evolving.
Instead of hiring creators, Jade suggests incentivising your real customers to share their genuine experiences with your brand.
Think discount codes, exclusive offers, or even free products as rewards.
For example:
• Include a card in your packaging encouraging customers to tag your brand in their photos.
• Use Instagram’s upcoming collaboration carousel feature to highlight their contributions.
It’s a win-win. Customers feel valued, and you gain authentic content without blowing your budget.
Nail Your Marketing Plan with AI
Great ideas mean nothing without a solid plan.
That’s why Jade recommends using free resources like HubSpot’s marketing planner. It breaks down your strategy into manageable chunks:
• Map your customer personas
• Outline your key channels
• Factor in AI tools like ChatGPT for insights
You’ll be set to execute with clarity, not chaos.
Make Events and Experiences Count
Forget flashy influencer trips. Small-scale, intimate events are the future.
Think workshops, networking meetups, or exclusive product previews. These not only build stronger community ties but also generate buzz-worthy content.
The trick? Open it up to both customers and influencers for maximum impact.
Get Your Community Involved
Your audience wants to be heard. So let them weigh in.
Simple polls or story questions like “Which colour do you want next?” do double duty:
1. They help you make smarter decisions.
2. They show your customers that their opinions matter.
It’s such an easy way to build loyalty and engagement without overthinking it.
Ready to Level Up?
2025 is all about being tactical, not trendy.
If you want to dive deeper into these strategies, check out Jade Beason’s video for the full scoop.
Watch it here:
FAQ
Q: What is UGC, and how can small businesses use it in 2025?
A: UGC stands for user-generated content. Small businesses can incentivise customers to create content by offering discounts or free gifts.
Q: Why is social media value important in 2025?
A: People scroll for inspiration or learning, not ads. Wrapping your sales message in value keeps engagement high.
Q: Can small businesses afford events?
A: Yes! Simple events like workshops or exclusive previews are affordable and effective.
