How to Profit from Planners & Journals: A Print-on-Demand Guide

Planners and journals are more than just stationery—they’re year-round bestsellers with huge potential for print-on-demand sellers. Heather, a top 1% Etsy seller and expert with over $500K in online sales, highlights why these products are a game-changer for your business.

Google Trends reveals a consistent peak in searches for planners and journals every January, with demand building in December. While personalized journals dominate on Etsy, niches like wedding planners, fitness logs, and food journals offer unique opportunities. For example:

 

• Personalized Vintage Journals: A trending aesthetic with thousands in monthly sales.

 

• Wedding Planner Books: A high-demand gift category, with sellers making over $12,740 monthly.

Print-on-demand simplifies creating and selling custom notebooks. Using providers like Printify, you can choose popular items such as hardcover notebooks or spiral-bound designs. While customization is typically limited to covers, leveraging modern trends like watercolor illustrations or sage green palettes can attract buyers.

Heather’s calculations show that pricing hardcover journals at $24.99, with occasional discounts, can yield profit margins of 38.8%. She suggests avoiding free shipping unless the product exceeds $35, ensuring strong profits without compromising competitiveness.

To stand out, integrate trending themes like sage green, dusty blue, or wildflower aesthetics. Tools like Kittle AI can help generate elegant designs with customizable fonts and illustrations. Heather emphasizes the importance of creating designs that blend current trends with your unique style.

Planners and journals are a profitable avenue for creatives entering the print-on-demand space. Whether you target niche markets or stick to popular themes, these products offer consistent sales and opportunities for creativity.

 

Explore more: For additional design tutorials and business tips, visit Heather’s channel and unlock your full potential in print-on-demand!