How to Get Repeat Buyers Fast on Etsy in 2025

Retargeting past customers can transform your Etsy store’s revenue, potentially driving up to 40% of your total sales. In her video, How to Get Repeat Buyers Fast On Etsy in 2025, Hannah Gardner shares actionable strategies to encourage repeat purchases. This guide provides a summary of her tips, designed to inspire you and align with your specific customer avatar.

Hannah emphasises that the simplest step is leveraging Etsy’s built-in automations. Features like abandoned cart follow-ups, favourited item reminders, and thank-you purchase messages are easy to activate and effective. For example, her thank-you messages alone generated an extra $21,000. While these automations are basic, they create a solid foundation for nurturing customer relationships.

Following up with a personalised thank-you message is a powerful way to connect with buyers. In the video, Hannah demonstrates how she uses these messages to invite customers to subscribe to her newsletter by offering a discount code. This approach aligns with Etsy’s policies and ensures that emails are only sent to customers who opt in, fostering trust and compliance.

Hannah introduces Omnisend, her preferred email marketing platform, which integrates with both Etsy and Shopify. This tool allows sellers to segment their audiences and create targeted campaigns, ensuring Etsy customers receive Etsy-focused offers. Additionally, Omnisend provides templates for landing pages and opt-in forms, making it easy to grow your email list and send automated follow-ups with discount codes.

Product inserts are another effective tactic for post-purchase engagement. By including a thank-you card with care instructions, a call-to-action (such as following your Instagram for a discount), and a QR code, you reduce barriers for repeat purchases. Hannah highlights the importance of offering an irresistible deal, such as 40% off, to maximise conversions and drive social media engagement.

The final tip is maintaining regular contact with your email list. Sending one or two emails per week with updates, holiday sales, or exclusive offers can build loyalty and increase repeat purchases. Hannah recommends scheduling campaigns in bulk, ensuring consistency without overwhelming your team. For advanced sellers, she also suggests adding SMS marketing to further boost engagement.

 

By following these strategies, you can significantly improve your customer retention and grow your Etsy store.

 

Want to dive deeper into these insights? Watch the full video, How to Get Repeat Buyers Fast On Etsy in 2025, by Hannah Gardner on YouTube.