Jatz walks through the entire process of creating a Sponsored Brands campaign:
• Campaign Setup: Log into your Amazon Ads account, select Sponsored Brands, and name your campaign. You can also schedule start and end dates to fit your marketing strategy.
• Budget & Goals: He recommends starting with a £15 daily budget to gather sufficient data for optimization. Setting the campaign goal to “drive page visits” ensures customers see your product range and store.
• Targeting & Bidding: Use automated bidding initially and refine it once you have data. Add keywords manually for precise targeting, and exclude underperforming keywords using negative targeting.
• Ad Content: Customize the campaign with catchy headlines, brand logos, and product images to grab attention.