How to Advertise on Amazon in Under 15 Minutes: A Beginner’s Guide

In Jatz Naran’s insightful video, How To Advertise On Amazon Under 15 minutes (Amazon PPC Beginners Guide), viewers learn the essentials of running Amazon Ads with a focus on Sponsored Brands campaigns. If you’re new to Amazon PPC, this video simplifies the process, breaking it into manageable steps. Jatz also shares actionable tips to help improve ad performance and maximize sales.

 

Amazon Ads are a pay-per-click solution designed to boost visibility for products and brands. Sellers can choose from Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Each serves unique goals, but this video emphasizes Sponsored Brands because of their potential to promote multiple products and enhance brand awareness.

Jatz walks through the entire process of creating a Sponsored Brands campaign:

 

• Campaign Setup: Log into your Amazon Ads account, select Sponsored Brands, and name your campaign. You can also schedule start and end dates to fit your marketing strategy.

 

• Budget & Goals: He recommends starting with a £15 daily budget to gather sufficient data for optimization. Setting the campaign goal to “drive page visits” ensures customers see your product range and store.

 

• Targeting & Bidding: Use automated bidding initially and refine it once you have data. Add keywords manually for precise targeting, and exclude underperforming keywords using negative targeting.

 

• Ad Content: Customize the campaign with catchy headlines, brand logos, and product images to grab attention.

Beyond setting up campaigns, Jatz highlights three tips to improve ad conversions:

 

1. Optimize Product Listings: Ensure high-quality images, keyword-optimized titles, and detailed descriptions. Add videos to showcase your product effectively.

 

2. Utilize A+ Content: Showcase your brand’s personality with enhanced content like lifestyle images and detailed product features, available through Amazon’s A+ Content Manager.

 

3. Leverage Amazon’s Vine Program: For new products, send samples to Vine reviewers to secure initial ratings, boosting consumer confidence in your listings.

Amazon Ads are crucial for competing in a crowded marketplace. They help move your product from obscurity to visibility on the first page of search results, leading to increased sales and eventual organic growth. Monitoring metrics and continuous optimization are key to running profitable campaigns.

 

If you’re ready to elevate your Amazon advertising skills, don’t miss the full video by Jatz Naran.