Email Marketing for Beginners – Build Your Audience Now

Are you tired of feeling at the mercy of algorithms every time you post on social media?

 

Imagine having direct access to your audience—no middlemen, no restrictions.

 

That’s the power of email marketing. It’s a game-changer for creators and business owners alike.

 

In her YouTube video “Email Marketing for Beginners”, Jade Beason breaks it all down, step-by-step. If you’ve ever thought email marketing sounded dull or overly complicated, her approach will change your mind.

Let’s get real.

 

Social media is unpredictable. Algorithms fluctuate, trends come and go, and posts can flop despite your best efforts.

 

Email marketing? It’s solid.

 

You own your list. No third-party platform gets in the way. It’s a direct line to your audience—one they’ve chosen to be part of.

 

Jade explains this beautifully: she’s built an email list of over 25,000 creators and entrepreneurs, and it’s one of the most valuable assets in her business. Why?

 

• It’s consistent. Even during her “flop era” on socials, her email list keeps her connected.

 

• It’s personal. Every email speaks directly to the audience, bypassing the noise of social media.

 

• It’s profitable. Through newsletters like her Weekly Lowdown, Jade earns sponsorship revenue while offering immense value to her subscribers.

Here’s the kicker—getting started isn’t as hard as you think.

These tools help you send emails at scale. No more one-by-one emails.

 

Jade recommends platforms like:

 

• ConvertKit (formerly Kit)

 

• ActiveCampaign

 

• Mailchimp

 

Choose one that fits your needs.

Nobody’s signing up without a reason.

 

Jade highlights three strategies that work like magic:

 

• Freebies or Lead Magnets: Create guides or workbooks that solve a problem for your audience. They share their email, you send the freebie.

 

• Interactive Quizzes: Fun, engaging, and highly effective. Participants provide their email to get results.

 

• Social Media Promotion: Use your platforms to talk about the value of your newsletter. People need to know why they should join.

Your audience wants something worth their time. Jade’s tip? Keep it targeted and practical.

 

The more specific and useful your content, the faster your list grows.

If setting all this up feels overwhelming, Jade’s got a solution.

 

She swears by Fiverr. With freelancers for everything—copywriting, email setup, design—you can offload the heavy lifting. Just filter for your ESP, pick your budget, and hire a pro.

 

Email marketing is the long game every creator and business owner needs to play.

 

It gives you control, builds relationships, and opens doors to revenue streams that aren’t tied to fleeting trends.

 

ConvertKit is beginner-friendly and scalable, but Mailchimp works well too.

 

Look at common questions your audience asks and provide answers. Think value-first.

 

Consistency is key. Start with weekly or bi-weekly emails.