Boost Amazon Sales and Lower ACoS: Expert PPC Tips

This article summarises insights from My Amazon Guy’s session titled How to Grow Sales While Lowering ACoS: Amazon PPC Tips. It explores strategies that have successfully enhanced sales while reducing Amazon Advertising Cost of Sale (ACoS).

 

“Down Only” Bidding Strategy: Dynamically adjust bids based on performance data to save costs during off-peak periods and maximise conversions during high-demand hours.

 

Day Parting: Optimise bidding by identifying and targeting peak hours for conversions, ensuring an efficient ad spend.

High-quality visuals are key to increasing Click-Through Rates (CTR):

 

• Use clear and engaging imagery that includes keyword-rich text overlays to highlight product benefits.

 

• Display real-life usage scenarios to create emotional connections.

 

• Continuously test and refine visual layouts to identify what resonates most with buyers.

To amplify your Amazon sales potential:

 

• Implement product grids to suggest complementary items on listing pages.

 

• Optimise your Amazon Brand Store for a seamless shopping experience that showcases best-sellers and related products.

While automation tools like Product and Business Central (PBC) are effective in managing costs, they often fall short of driving significant sales growth. A hybrid approach works best:

 

• Combine manual adjustments for precision with automation for scale.

 

• Partner with experienced Amazon agencies to leverage their expertise in PPC campaign management, SEO enhancements, and platform-wide optimisation.

Agencies bring a wealth of experience and tailored solutions, including:

 

• Advanced PPC strategy development to optimise ROI.

 

• Thorough SEO and keyword analysis to boost product visibility.

 

• End-to-end account management, including adding negative keywords and crafting impactful campaigns.

Balancing growth with cost management is achievable on Amazon with the right mix of targeted bidding, SEO optimisation, and visual enhancements. By following these expert strategies—and considering professional agency support—you can take your Amazon business to the next level.

Watch the full session by My Amazon Guy for additional insights into mastering Amazon PPC strategies.