Amazon Brand Registry is a game-changer for sellers looking to secure their brand, enhance listings, and maximise ad potential. In Darren’s video on FBA Elite, he walks viewers through how he managed to gain brand registry approval in under 12 hours. This step-by-step guide is invaluable for Amazon sellers, especially those navigating private label brands.
In the video, Darren explains the three main benefits of brand registry:
1. Brand Protection: With brand registry, you can quickly remove hijackers from your listings. Darren highlights that in most cases, sellers can kick off unwanted listings in as little as one to two hours.
2. Enhanced A+ Content: Registered brands can use A+ Content to upgrade product descriptions with additional visuals and text, which can significantly boost conversion rates.
3. Sponsored Brand Videos: Access to video ads through Sponsored Brands PPC campaigns provides a competitive edge in advertising, making it easier to attract and convert customers.