The process of crafting effective ad scripts starts with research. Tools like Mania are invaluable for identifying successful ads from other brands, providing inspiration for your campaigns. Once you have a clear idea of what works, AI tools like ChatGPT can generate scripts tailored to your product and target audience.
The speaker emphasizes the importance of authenticity in ads. By blending user testimonials, product benefits, and AI-driven visuals, businesses can create ads that educate and build trust with potential customers. Additionally, AR ads are suggested as a cost-effective alternative to traditional UGC campaigns.