5 Tips to Create Cinematic Product Commercials by Austen Paul

Are you ready to elevate your product commercials to a cinematic level? In his YouTube video, Austen Paul shares five game-changing tips to create visually stunning wine commercials that resonate with elegance and sophistication. From crafting breathtaking set designs to capturing unique camera angles, his advice is packed with actionable insights for videographers and marketers alike.

Austen emphasizes the importance of set design in creating high-end visuals. For his wine commercial, he built a monochromatic background using foam boards painted black and decorated with wainscoting panels. The setup extended to a carefully chosen desk, reimagined with black textured leather to fit the luxurious theme. Every prop, from golden accents to minimalist black decor, was thoughtfully selected to enhance the brand’s elegance.

Lighting plays a pivotal role in product photography and videography, especially for challenging subjects like wine bottles. Austen explains how to control highlights on reflective surfaces while balancing background and foreground lighting to separate the product from its setting. His breakdown of key lighting principles ensures your product stands out beautifully.

Static shots can look flat, so Austen introduces ways to bring your scenes to life. Whether it’s camera movement, dynamic lighting transitions, or subtle product actions, these techniques add depth and energy to your visuals. One of his examples includes a clever reveal effect using a key light, which adds drama to the wine bottle presentation.

Creativity is key to making your commercials memorable. Austen highlights how unique textures, unconventional props, and innovative setups can elevate your storytelling. By constructing scenes with inexpensive materials like black boxes and acrylic tubes, he demonstrates how to craft premium visuals on a budget.

Austen wraps up with a lesson in perspective. Using a custom-made acrylic base, he replicates the view from inside a wine glass, creating a one-of-a-kind pouring shot. With tips to manage reflections and achieve clean visuals, this technique showcases the power of experimenting with angles.

 

Ready to watch and learn all the details? Dive into Austen Paul’s full tutorial on YouTube. Discover how these five tips can transform your product commercials into cinematic masterpieces.